A selection of apps, digital products, and web experiences designed and built for founders, teams, and growing businesses.
The situation: Household planning was spread across separate tools for habits, meals, groceries, and budgets, making everyday progress harder to see.
What I built: Designed and built a daily command center that brings those workflows together, with an AI assistant, web experience, and mobile products.
Current product status: Live on iOS, Android, and web as the foundation product of the Lucru ecosystem.
The situation: People looking to earn and people needing help had no structured way to find one another outside traditional employment channels.
What I built: Designed and built a two-sided marketplace with one account for offering and hiring, ID verification in worker onboarding, and escrow payments.
Current product status: Live on iOS, with Android coming soon, and connected to the broader Lucru ecosystem.
The situation: PERFECT Sports needed to expand beyond Canada while supporting separate markets, currencies, and checkout flows without losing a consistent brand experience.
What I built: Rebuilt the site with Canadian and US storefronts under shared infrastructure, then continued with design, maintenance, campaigns, and custom applications.
Delivered milestone: A cohesive international e-commerce presence with separate storefronts for Canada and the US.
The situation: A national commercial cleaning company had an outdated website that did not reflect its work for brands including Dior and Samsung or make its services easy to find.
What I built: Redesigned and rebuilt the site around the industries it serves, with dedicated landing surfaces, an SEO-first content foundation, and quote-request paths.
Delivered milestone: A modern, industry-structured web presence built around discovery and quote requests.
Product & Mobile App
A services marketplace: one account to offer services, get hired, hire help, and get paid. ID-verified workers, escrow payments.
Product & Mobile App
A calm daily command center for home life: habits, meals, groceries, and budget with an AI assistant.
Product & Mobile App
A subscription app delivering daily personal-growth insights over a 1000-day journey, grounded in neuroscience and habit-formation research. Covers 9 growth categories with quiz onboarding and a content delivery system built for daily retention.
Product & Mobile App
A companion app to Better Human adapted for parenting growth. One daily insight at a time, over 1000 days. Same subscription model, long-term engagement structure.
Product Ecosystem Case Study
A founder-led product ecosystem spanning home management, local services, and experiments in useful AI.
Web Design & Development
E-commerce site for a Canadian sports nutrition brand sold worldwide: product catalog, localized storefronts, and major launch campaigns.
Web Design & Development
Website for an IT services provider offering managed IT, computer repair, networking, and web design.
Web Development
Marketing site for a spatial collaboration (XR) platform, with product storytelling built to drive demos and free trials.
Web Development
High-impact site for a premier hospitality and catering group, showcasing their brands and driving event bookings.
UI/UX & Development
Website for a children's brain cancer charity: donation flows, event promotion, and a story told with care.
UI/UX & Development
Studio site for a fitness and pilates brand: class schedules, online programs, and a shop, all in one place.
UI/UX & Development
Personal brand site for a Toronto realtor: listings, neighbourhood guides, and lead capture.
Development, Content & SEO
Site for a national commercial cleaning company trusted by brands like Dior and Samsung, built to rank and convert quote requests.
Development & Creative
Full digital presence for a strategy consulting firm: site build plus video editing and graphic design.
Web Development
Web development for an AI-powered learning platform serving life sciences companies like Sandoz and Johnson & Johnson Vision.
UI/UX & Development
Brand and listing sites for two Toronto-area real estate and custom home building businesses.